The idea of a headquarter for REBEKA was the result of an invitation by the Kunstverein Wolfsburg (Germany) to develop a year-long project during 1999 - 2000. This project, which coinsided with the opening of VW's "Autostadt", consists of three elements - each representing different developmental stages and media of a headquarter: Advertisement, information and architecture. The architecture was realised in cooperation with the architects Karoline Streeruwitz and Franka Diehnelt.
The first phase of the headquarter-project consisted of advertisements in various print-media as well as a huge building board which was installed in a prominent spot of Wolfsburg.
The headquarter folder provides a first in-depth look at structure and company-philosophy of REBEKA INTERNATIONAL and outlines the various departments that comprise the headquarter.
The architectural concept of the architects is based on a schematic representation of an automatic telephone information system which they developed for the REBEKA HEADQURTER: By pressing the appropriate digit-combinations the visitors to the HEADQUARTER receive the information relevant to them. The visualisation of this process forms the ground plan of the HEADQUARTER architecture.